Saint Francis Square, an air-conditioned mall, open its doors to shoppers last October 21. 150 jewelry (pearl, gold, silver and fashion accessories) stallholders and 320 RTW merchants, mostly from Greenhills, have leased all spaces in their respective sections in the new 2,000-stall flea market.

Saint Francis Square lower the 2,000-stall market rent (P25,000 a month for a four-square-meter stall versus P30,000 in Greenhills) would translate to much cheaper retail prices. Shopping Galore and exciting promotional gimik will suprise us.

In addition to free cell phone vouchers it would release to the sky through balloons, Saint Francis Square is also unveiling this Friday what arguably is the world's biggest lighted billboard, a 96-meter by 27-meter structure mounted from the 23rd to the 52nd floor of adjoining St. Francis Square Twin Towers condo -- very visible from beside Megamall on the EDSA highway.

If these marketing tactics bring the desired effects, then St. Francis Square's developer, Luke Roxas of ASB Realty, would be restored to his pre-1997 fighting form. But that is another story.

Source: Inquirer News Service

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